From Startup Strategist to Spiritual Tutorial

Mariya Nurislamova 1st built her mark as a serial entrepreneur in the beauty-tech Place. In 2014, she co‑Started Scentbird, a fragrance‑subscription assistance pitched since the “Netflix for perfumes.” The platform promptly scaled to above 700,000 month to month subscribers within the U.S. and Canada, featuring entry to 800+ designer scents.

Less than her leadership, Scentbird lifted above $twenty five million in venture money, participated in Y Combinator, and have become worthwhile by 2019, building annual profits north of $100 million with progress of forty five–50% 12 months-around-yr. Her assistance—to "begin smaller and by no means throw in the towel"—has resonated with many emerging business owners.

But commencing around 2018, Mariya introduced a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she regularly provides guided meditations, Electrical power‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and even more. The channel has grown to ~102,000 subscribers and 1,200+ video clips, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts achieving around three hundred,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin id—business enterprise CEO by working day and spiritual Expert by night time—rarely intersected publicly till mid‑2024. That’s when Enterprise of Trend spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several larger… resources of familiarity with 3D Earth earth warfare”.

These views ignited a wave of on the internet backlash:

YouTubers including Keya’s Planet and Zachary Michael publicly stated they would now not do the job with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.

Social websites people have been specifically appalled by claims that illnesses like cancer or AIDS might be cured in a week, miscarriage was “a preference,” and Actual physical attributes (e.g., crooked enamel, hair shade) held spiritual significance.

Yet, Mariya continues to be resolute. She maintains her spiritual information is individual from her CEO obligations, stating she makes use of only “Mariya” in spiritual channels to safeguard Scentbird’s model.

The Power of Duality

Strengths of Mariya’s Technique

Genuine Differentiation
Her fusion of corporate results and spiritual follow sets her aside—creating a deeply personal model with pathways into membership, retreats, personal sessions, and guided ordeals .

Scale and Strategic Self-discipline
Scentbird’s consistent growth underscores her ability mariya nurislamova scentbird to translate vision into operational truth, even though her spiritual aspect drives a similarly expansive content material motor.

Local community Depth
The regularity and intimacy of her content material—guided meditations, Q&As, and Dwell lessons—foster powerful community bonds among followers searching for spiritual transformation.

Rising Challenges & Fractures
Brand name Reputation Risk
The spiritual articles has developed unease among the influencers, clients, and investors who will be uncomfortable associating with these metaphysical narratives .

Information Liability
Daring well being statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical shoppers, or regulatory groups concerned about misinformation.

Cross‑Identity Confusion
Though Mariya insists on separating her two worlds, critics argue the identities presently overlap—Primarily by means of her involvement in Scentbird‑linked material and sponsorships.

Navigating the Future
Strategic Alternatives
Compartmentalize
Mariya could sustain a transparent boundary—retaining her spiritual identification underneath a distinct name and System even though maintaining Scentbird independent and manufacturer-neutral.

Integrate
By weaving spiritual and wellness elements into her businesses—which include scent + meditation kits—she could lean right into a wellness‑centric model evolution.

Explain Messaging
Tonal harmony—grounding her spiritual information with steerage disclaimers or scaling again controversial metaphysical statements—could broaden her charm and decrease friction.

Validation via Reaction
Despite backlash, Mariya carries on to expand her spiritual ecosystem—from charging $1,111 glastonbury retreats to $a hundred twenty five,000 personal transformational activities, on-line channelling classes at $3,000, and her 2021 guide seventy two Keys to Manifestation. Her followers’ constructive Amazon testimonials recommend her knowledge resonates deeply with a lot of seekers .

Last Choose
Mariya Nurislamova embodies a exceptional modern day archetype: a venture-pushed CEO having a high-stakes spiritual alter Moi. Her journey displays broader cultural convergence—where community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's accomplishment attests to her company savvy.

This Is Mariya demonstrates her capability to command attention and Create deep psychological resonance.

The reality clash involving these worlds—sparked by metaphysical pronouncements—poses the two risk and possibility.

No matter whether she amplifies the convergence or attracts company boundaries, Mariya stands at a pivotal crossroads. Her future actions might redefine what this means to be a founder inside the spiritual-tech period—layering ambition with authenticity inside of a brand-new way.

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